About Purvodaya

Purvodaya, the annual B-school fest of Vinod Gupta School of Management, IIT Kharagpur is an amalgamation of events spread across all the domains of business and management. Spread across 3 days, it provides an ideal platform for the budding managers and innovators of today to hone their skills and test their mettle against their peers. The event hosts a complete business extravaganza.
We create an environment wherein students from all over India aspire to learn the business jargons and win the competitions. It aims to bring together management students from various B-schools of the country to a common platform where each participant presents his/her business acumen to be the best and win the competitions.
A coalescence of corporate tycoons, industry experts, technocrats and best business minds from all over India bring their vast knowledge share to the table The Speakers are creative market leaders, who share their insights at the leadership summit. Meeting the experts unlocks the secrets of commercial success. Together, they change how we think about business.
Purvodaya is the place to learn, share and develop new ways of thinking. It is a festival of ideas, innovation, challenge and creativity, a place where future businessmen and corporate leaders of different backgrounds come to grow.
Purvodaya concludes on an ecstatic note with a fun-filled cultural night thereby adding colors to the mundane MBA life.

Purvodaya 2022 – BREAKING THE PARADIGMS

“Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.”

- Barack Obama

The past millennium has been an era of countless inventions like the Printing Press which allowed literacy to greatly expand, Electric Light that powered countless social changes, Vaccinations that protected people from diseases, Airplanes allowing people and products to quickly move, Radio and Television that made the world look smaller, and Computers which transformed Business world. These changes were only possible due to the Creativity of some enthusiastic minds. That Creativity broke out established patterns to look at things differently. Small changes in our reasoning can prompt gigantic modifications in our outcome. In Purvodaya, the annual B-School fest of Vinod Gupta School of Management, IIT Kharagpur, we encourage the vigorous minds of the Country to participate in a surfeit of opportunities and to leave a mark by excelling in different events by abandoning antiquated approaches and spawning the newer ideas. Through adaptability, flexibility, and robustness these bright minds decipher the labyrinth of contemporary Business challenges and emerge victoriously. We strive to continue the magic and the ethos that has made past editions events to remember, by making sure that Purvodaya is where ideas get sparked, innovations thrive, and creativity blooms.